Press Visit: Prime Burger Euston

Prime Burger is a relatively new burger joint located in Euston and St Pancras stations. The concept is a step above your standard fast food (McD’s/BK) and more along the lines of Shake Shack and 5 Guys. I was invited to try it out by @TheCultPR so headed down during the week to Euston. Located on the mezzanine level (I didn’t even realise that existed!), it’s a clean and moderately comfortable area. The staff are very friendly and in general it seems to be a good place to crash out while waiting for your train.

What you need to know:

  • Menu is split between signature burgers (including a special) and the classics
  • Prices are in the £8-9/burger and they have a meal deal for around £12 which includes basic chips and a drink
  • The bar seating at the window boasts plenty of power sockets
  • Order at the counter and they’ll give you a buzzer to alert you when your food is ready

Food: ★★★☆☆ Service: ★★★☆ Atmosphere: ★★☆☆☆ Value: ★★☆☆☆ Overall: ★★☆☆☆

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Meeting friends?

While you could lounge around either inside or in the faux outdoor patio, you’re probably better off finding a nearby pub. There are a couple of good ones just outside Euston station so it’s really not much of a hardship.

What to eat?

We opted to try out the Truffle burger (because…well truffle!) with truffle chips (again, truffle!) plus a Guv’nor (aka bacon cheese burger) with garlic butter fries. Both have the same beef patty and bun so let’s start there. The patty was cooked to well done (and maybe a little bit beyond) which was a crying shame as it still retained some beefy flavour. I can only imagine what it may have tasted like if it was more tender and less cardboard – I get that health & safety has a lot of places worried but if street food vans across the capital can maintain standards to serve up a medium rare burger then an established chain should have no problem. The bun was perfectly adequate although did start to crumble a bit at the end – I suspect they were toasted and left in a box which dried it out a tad more than it should be.

Prime Burger Euston

With the truffle burger, the aioli and cheese did their best to add some moisture although I found the truffle content a bit lacking. This was more to do with the marketing as given the triple truffle mention in the name, I expected it to be seriously truffle-y (I had some truffle mayo in Amsterdam which used the relatively cheap black truffle but I swear I could still taste the truffle-ness a day later). Still, it was a decent stab at the topping.

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The Guv’nor was a standard bacon & cheese burger with the standout being the bacon. It was delicious both in the burger and its own and thankfully not uber salty as some of the cheaper bacon can be. I would have liked to try the Crazy Larry (fresh chillis and jalapenos galore) to test the heat but even I’ve only got so much stomach space.

Prime Burger Euston

Onto the fries. The truffle chips were cooked just fine but the truffle cheese quickly solidified the whole thing into a gummy mess. The garlic butter fries were delicious despite the fact each one probably took a year off my life. You don’t eat these things as a health food and I’m glad they went the other way and made them spectacularly delicious.

What about a drink?

You’ve got the usual range of sodas and popular bottle beers (aka Heineken) which is more than sufficient to wash down the meal. That’s pretty much it.

Worth the dosh?

It depends. If you’re in a rush and need to be at or near the station then sure. But if you have a bit of time then there are far too many options in London that provide better quality for the same price. I think Prime Burger has potential to fill spot in the travel/convenience food segment but they need to sort out the cooking/quality of the patty to really make it a contender.

Find Prime Burger here

http://www.prime-burger.co.uk/

Prime Burger Menu, Reviews, Photos, Location and Info - Zomato

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