Cutter & Squidge, Soho

Being in possession of Malaysian DNA, I usually err on the side of savoury over sweet if given a choice. However, occasionally, something comes along which makes me disregard my natural instincts.

Cutter & Squidge used to have a brick and mortar pop up further down Brewer Street in Soho but they have just opened their permanent brick and mortar at this location opposite one of my favourite Italian delis, Lina stores.

The bright glass-fronted store does promise a world of sweet delights when you peer in. A word of warning – step in and you’ll find it hard to leave empty-handed or empty-stomached!

They do a variety of sweet treats but their USP is the Biskie, a sandwiched dessert. They have made a unique biscuit/cookie/cake textured biscuit to sandwich the lightened buttercream, jams, caramel and other fillings. They come in immediately obvious flavour combos like salted caramel smore and key lime pie but also fun ones like OMG It’s Green (matcha green tea, raspberry, white chocolate) and Earl (earl grey, lemon truffle). They do taste lovely but seem a little pricey to me – £3.90 take away, £4.70 eat in but cheaper if you buy a box of 4 or 8. Though, having seen the prices people are prepared to pay for cupcakes, doughnuts and artisan chocolate in a time of supposed recession, perhaps it’s me who is out of touch!

However, for me, it was their cakes which immediately caught my eye. On holiday in the USA, I have seen incredible towering cakes and while Cutter & Squidge sensibly don’t go as high, they do have delightfully high cakes. I like looking at the sliced ones with their multiple layers of sponge and icing. I usually get the key lime pie to go. Eaten over 2 days and with the fruit content, I’m sure it’s healthy!

If you eat in, there’s a funky seating area upstairs and a ‘secret garden’ downstairs available to book as an exclusive use space. A fun thing to do if you eat in is to have their chocolate fondue. There are a variety of hot and cold beverages including coffee, tea and floats.

They also have a variety of edible and non edible gifts. All look beautiful and I’m sure any recipient of gifts from here will be eternally grateful. Just in case anyone is interested in buying me a gift, I’ll take some chocolate gems and a jar of sea salted caramel!

Disclaimer: the author of this post shall not be held liable for any weight gain, major cravings or addictions as a result of reading this post. Visiting Cutter & Squidge is entirely at the choice and discretion of the reader!


Food: ★★★★★ Service: ★★★★☆ Ambiance: ★★★★☆ VFM: ★★★★☆ Overall: ★★★★★

Price: I’m constantly surprised by the price of cake these days but it’s the best cake here
20, Brewer St, Soho, London W1F 0SJ

Cutter & Squidge Menu, Reviews, Photos, Location and Info - Zomato

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